Why is Marketing Strategy important?

For many business owners the idea of marketing is something they have often had heard of, but is something clients don’t really understand.  Once a business has a solid foundation then it is time to put together a comprehensive marketing plan covering online and offline aspects.  This is one area where all businesses are not the same and each business’s marketing is very personal.  This is why having a cohesive marketing plan allows you the opportunity to review and measure how each facet of the overall plan produces the best results and to focus on the parts that work. We do not subscribe to spending money on any marketing project where we are not able to track the cost and the results thereby keeping us also accountable!

What Marketing Strategy helps you with:

• Working out if there is a market for your products and services
• Designing both short-term and long-term marketing goals
• Measuring all marketing results on a regular basis
• Defining the basis and objectives of marketing campaigns
• Crafting specific and unique marketing strategies
• Selecting the most appropriate and effective marketing techniques to enhance your products and services
• Designing a brand and image that represents your business exactly
• Working with Graphic Designers to produce high quality marketing materials
• Designing websites and internet marketing material
• Most importantly accurate tracking of overall marketing results in terms of leads and conversions into sales.

Why is a marketing strategy and planing so important?

Generally speaking marketing is a cost initially, resulting in future sales. If you can’t measure your source of new business accurately then how do you know if it is cost effective? By having a plan and an expected return then it becomes is easy to calculate.

Does a marketing plan need to be complex?

No it just needs to be considered and measurable.

So don’t delay and let’s get started today.

To get started we offer a free 30-minute telephone/Skype conversation or one on one
appointment at your premises to determine if small business consulting and coaching is right for you and your business. Call today to arrange an appointment: +61 409 177 009 or send an email. enquiries@strategicbusinesscoaching.net.au